Guiltinan, Joseph P Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - international student ed. - Aucklancd : McGraw-Hill, c1982. - xvi, 412 p. : ill. ; 24 cm. - (McGraw-Hill series in marketing) . Includes bibliographical references and index. ISBN: 0070489203 Subjects--Topical Terms: Marketing management. LC Class. No.: HF5415.13 / .G8448 1982