TY  - BOOK
AU  - Guiltinan, Joseph P
AU  - Paul, Gordon W.
TI  - Marketing management: strategies and programs 
SN  - 0070489203
AV  - HF5415.13 .G8448 1982
PY  - 1982///
CY  - Aucklancd
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -