Czepiel, John A <br/><br/>
Competitive marketing strategy / 
John A. Czepiel. 
 - Englewood Cliffs, New Jersey :  Prentice Hall,  c1992. 
 - xvii, 491 p. :  ill. ;  25 cm. 
 - (The Prentice-Hall series in marketing) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131597248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.<br/>Technological innovations.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C93 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/02