TY  - BOOK
AU  - Czepiel,John A
TI  - Competitive marketing strategy
SN  - 0131597248
AV  - HF5415.13 .C93 1992
U1  - 658.8/02 20
PY  - 1992///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -