TY  - BOOK
AU  - Roman, Ernan
TI  - Integrated direct marketing: techniques and strategies for success 
SN  - 007053599X
AV  - HF5415.126 .R65 1988
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Direct marketing
N1  - Includes bibliographical references and index
ER  -