TY  - BOOK
AU  - Stanton, William J
AU  - Futrell, Charles.
TI  - Fundamentals of marketing
SN  - 9711104288
AV  - HF5415 .S72 1987
PY  - 1987///
CY  - New York
PB  - McGraw-Hill, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -