Bingham, Frank G <br/><br/>
Business marketing management / 
Frank G. Bingham, Jr., Barney T. Raffield, III. 
 - [Cincinnati, Ohio] :  South-Western Publishing,  c1995. 
 - xxviii, 675 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of : Business to business marketing management, c1990. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538836784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.<br/>Industrial procurement--Management.<br/>Industrial marketing--Case studies--United States.<br/>Industiral procurement--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1283  / .B56 1995