Ireland, R. Duane.

Understanding business strategy : concepts / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt. - Australia : Thomson South-Western, c2006. - xxviii, [290] p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0324317735




Strategic planning.
Business planning.

HD30.28 / .I73 2006