Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak, editors. - Upper Saddle River, NJ: Pearson, c2006. - xii, 172 p. : ill. : 23 cm. Includes bibliographical references and index. ISBN: 0131330888 Subjects--Topical Terms: Marketing.Business ethics. LC Class. No.: HF5415 / .M37 2006