Go, Josiah

Marketing plan : building the profitable preferred brand / Josiah Go, Chiqui Escareal-Go. - 2nd ed. Philippine setting. - [Philippines] : [s. n.], c2012. - xviii, 495 pages : illustration. ; 23 cm.

Includes index.

9788710596027


Marketing--Management.

HF 5415.13. G6 2012 F