Marketing / 
Eric N. Berkowitz ... [et al.] 
 - 6th ed. 
 - Boston :  Irwin McGraw-Hill,  c2000 
 - xxxii, 736 p. :  ill. ;  28 cm. 
 - The Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0073656453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 2000