TY  - GEN
AU  - Berkowitz, Eric N.
TI  - Marketing
SN  - 0073656453
AV  - HF5415 .M37 2000
PY  - 2000///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -