Mowen, John C. Consumer behavior / John C. Mowen, Michael Minor. - 5th ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000. - xxi, 696 p. : ill. (some col.) ; 27 cm. Includes bibliographical references and indexes. ISBN: 9814035629 LCCN: Subjects--Topical Terms: Consumer behavior.Consumers--United States. LC Class. No.: HF5415.3 / .M68 2000 Dewey Class. No.: 658.8/342