TY  - BOOK
AU  - Leiss,William
AU  - Botterill,Jackie
TI  - Social communication in advertising: consumption in the mediated marketplace 
SN  - 0415966760 (pb : alk. paper)
AV  - HF5827 .S62 2005
U1  - 659.1/042 
PY  - 2005///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Social aspects
N1  - Previous edition entered under William Leiss as author; Includes bibliographical references (p. 637-659) and index; Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy
UR  - http://www.loc.gov/catdir/toc/ecip056/2005001364.html
UR  - http://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html
ER  -