Wells, William,  1926- <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - 1 v. (various pagings) :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130872180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .W45 2000 
<br/><br/><label>Dewey Class. No.: </label>659.1