TY  - BOOK
AU  - Hammond, James,
TI  - Branding your business
SN  - 9780749462963 (Pbk.)
AV  - HF5415.1255 .H35 2011
PY  - 2011///
CY  - London
PB  - Kogan Page, 
KW  - Branding (Marketing)
KW  - Management
KW  - Consumer behavior
KW  - Brand name products
KW  - Psychological aspects
KW  - Senses and sensation
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -