TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780071314404 (Pbk.)
AV  - HF5823 .B44 2012
PY  - 2012///
CY  - New York, New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -