TY  - BOOK
AU  - Alon, Ilan
AU  - Jaffe, Eugene D.
AU  - Vianelli, Donata.
TI  - Global marketing : : contemporary theory, practice, and cases 
SN  - 9780071318204 (Pbk.)
AV  - HF1416 .A46 2013
PY  - 2013///
CY  - New York : 
PB  -  McGraw-Hill/Irwin, 
KW  - 	Export marketing
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -