Smith, Garry D Business strategy and policy : cases / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 3rd ed. - Boston : Houghton Mifflin, c1991. - xxvi, 534 p. : ill., maps ; 24 cm. Includes bibliographical references. ISBN: 0395567351 (Pbk.) Subjects--Topical Terms: Strategic planning.Strategic planning.--Case studies. LC Class. No.: HD30.28 / .S64 1991