Prahalad, C      K <br/><br/>
The Future of competition :  co-creating unique value with customers / 
C. K. Prahalad, Venkat Ramaswamy. 
 - Boston, Massachusetts :  Harvard Business School Press,  c2004. 
 - xiii, 257 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1578519535 (Hb.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Customer relations.<br/>Customer services.<br/>Strategic planning.<br/>Economic value added.<br/>Success in business.
<br/><br/><label>LC Class. No.: </label>HD41  / .P72 2004