TY  - BOOK
AU  - Prahalad, C      K
AU  - Ramaswamy, Venkat.
TI  - The Future of competition: co-creating unique value with customers 
SN  - 1578519535 (Hb.)
AV  - HD41 .P72 2004
PY  - 2004///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press
KW  - Competition
KW  - Customer relations
KW  - Customer services
KW  - Strategic planning
KW  - Economic value added
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -