Sullivan, Luke Hey, whipple, squeeze this : a guide to creating great ads / Luke, Sullivan. - 3rd ed. - Hoboken, New Jersey : John Wiley & Sons, c2008. - xiv, 328 p. : ill. ; 23 cm. - (Adweek) . Includes bibliographical references and index. ISBN: 9780470190739 (Pbk.) Subjects--Topical Terms: Advertising copy. LC Class. No.: HF5825 / .S94 2008