McQuail, Denis. McQuail's mass communication theory / [Denis McQuail]. - 4th ed. - London : Sage Publications, c2000. - x, 542 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 0761965475 (pbk.) LCCN: Subjects--Topical Terms: Mass media. LC Class. No.: P90 / .M37 2000 Dewey Class. No.: 302.23