TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 0761965475 (pbk.)
AV  - P90 .M37 2000
U1  - 302.23 
PY  - 2000///
CY  - London
PB  - Sage Publications
KW  - Mass media
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0657/00698196-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/00698196-t.html
ER  -