TY  - BOOK
AU  - Hunt, C      Shane
AU  - Mello, John E.
TI  - Marketing / 
SN  - 9781259095603 (Pbk.)
AV  - HF5415 .H86 2015
PY  - 2015///
CY  - New York, New York
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -