Palmer, Adrian, <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - Seventh edition. 
 - London :  McGraw-Hill Education,  c2014. 
 - xviii,  495 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077152345 (Pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P34 2014