TY  - BOOK
AU  - Palmer, Adrian,
TI  - Principles of services marketing
SN  - 9780077152345 (Pbk.)
AV  - HF5415.13 .P34 2014
PY  - 2014///
CY  - London
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -