Crimp, Margaret The Marketing research process / Crimp, Margaret - 3rd - New York : Prentice Hall c 1990 - xii, 336 p. ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0-13-356515-4 Subjects--Topical Terms: Marketing Research. LC Class. No.: HF5415.2 / .C75 1990