Crimp, Margaret <br/><br/>
The Marketing research process / 
Crimp, Margaret 
 - 3rd 
 - New York :  Prentice Hall  c 1990 
 - xii, 336 p.  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-13-356515-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research. 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C75 1990