TY  - BOOK
AU  - Crimp, Margaret
AU  - Crimp, Margaret
TI  - The Marketing research process
SN  - 0-13-356515-4
AV  - HF5415.2 .C75 1990
PY  - 1990///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
KW  - Research
N1  - Includes bibliographical references and index
ER  -