Fill, Chris. <br/><br/>
Marketing communications :  interactivity, communities and content / 
Chris Fill. 
 - 5th ed. 
 - Harlow, England ;  :  Prentice Hall  2009. 
 - xxxvii, 958 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780273717225 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / f54 2009 CIRC