TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: interactivity, communities and content 
SN  - 9780273717225 (pbk. : alk. paper)
AV  - HF5415.123 f54 2009 CIRC
PY  - 2009///
CY  - Harlow, England, 
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -