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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.

By: Hisrich, Robert D Contributor(s): Peter, Michael P Material type: Text

TextPublication details: New York : Macmillan Publishing, c1991Edition: 2nd edDescription: xii, 516 p. : ill. ; 24 cmISBN: 0029465516Subject(s): Product management | New productsLOC classification: HF5415 | .H57 1991

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.H57 1991 CIRC (Browse shelf(Opens below))	93-0916	Available	Circulation		21072

Includes bibliographical references and index.

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