Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gemler.
Publication details: Boston : McGraw Hill, c2006Edition: 4th edDescription: xxvii, 708 p. : ill. ; 26 cmISBN: 0071253297Subject(s): Service industries Marketing | Customer services | MarketingLOC classification: HD9980.5 | .Z44 2006Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HD9980.5.Z44 2006 CIRC (Browse shelf(Opens below)) | 11-0605 | Available | Circulation | 29960 |
Includes bibliographical references and index.
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