Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gemler.

By: Zeithaml, ValarieContributor(s): Bitner, Mary Jo | Gremler, Dwayne DPublication details: Boston : McGraw Hill, c2006Edition: 4th edDescription: xxvii, 708 p. : ill. ; 26 cmISBN: 0071253297Subject(s): Service industries Marketing | Customer services | MarketingLOC classification: HD9980.5 | .Z44 2006
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HD9980.5.Z44 2006 CIRC (Browse shelf(Opens below)) 11-0605 Available Circulation 29960

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

© 2023 Mariano Marcos State University. All Rights Reserved.

Powered by Koha