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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J Paul Contributor(s): Donnelly, James Jr. H Material type: Text

TextPublication details: New York, New York : McGraw-Hill Irwin, c2013Edition: Eleventh editionDescription: xvii, 796 pages : illustrations ; 27 cmISBN: 9789814646093 (NP)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .P47 2013

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.13.P47 2013 F (Browse shelf(Opens below))	15-0457	Available	Reserve		33662

"Printed in the Philippines."

Includes bibliographical references and index.

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