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Marketing research / Donald R. Cooper, Pamela S. Schindler.

by Cooper, Donald R | Schindler, Pamela S.

Series: The McGraw-Hill/Irwin series in marketingMaterial type: Text Text Publication details: Boston : McGraw-Hill/Irwin, c2006Availability: Items available for loan: MMSU Main Library (1) Call number: HF5412.2.C66 2006 CIRC.

International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Series: McGraw-Hill/Irwin series in marketingEdition: 12th ed.Material type: Text Text Publication details: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: MMSU Main Library (2) Call number: HF1416.C37 2005 CIRC, ...

Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: MMSU Main Library (1) Call number: HF5438.25.F87 2006 CIRC.

Contemporary advertising / William F. Arens.

by Arens, William F.

Series: McGraw-Hill/Irwin series in marketingEdition: 10th ed.Material type: Text Text Publication details: Boston : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: MMSU Main Library (1) Call number: HF5821.A74 2006 CIRC.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr.

by Mullins, John W | Walker, Orville C | Boyd, Harper W.

Series: (McGraw-Hill/Irwin series in marketing)Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008Availability: Items available for loan: MMSU Main Library (1) Call number: HF5415.13.M84 2008 CIRC.

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