Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type: TextSeries: (McGraw-Hill series in marketing)Publication details: Aucklancd : McGraw-Hill, c1982Edition: international student edDescription: xvi, 412 p. : ill. ; 24 cmISBN: 0070489203Subject(s): Marketing managementLOC classification: HF5415.13 | .G8448 1982Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Laoag Campus Library | HP5415.13.G8448 1982 CIRC (Browse shelf(Opens below)) | 83-2281 | Available | Circulation | 10199 |
Includes bibliographical references and index.
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