Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextPublication details: New York, New York : McGraw-Hill Irwin, c2013Edition: Eleventh editionDescription: xvii, 796 pages : illustrations ; 27 cmISBN: 9789814646093 (NP)Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .P47 2013Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | MMSU Main Library | HF5415.13.P47 2013 F (Browse shelf(Opens below)) | 15-0457 | Available | Reserve | 33662 |
"Printed in the Philippines."
Includes bibliographical references and index.
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