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Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz.

By: McCarthy, E Jerome Contributor(s): Brogowicz, Andrew A Material type: Text

TextSeries: (The Irwin series in marketing)Publication details: Homewood, Illinois : Richard.D. Irwin, 1982Edition: rev. edDescription: xvii, 540 p. : ill. ; 25 cmISBN: 0256026483 (Hb.)Subject(s): MarketingLOC classification: HF5415 | .M32 2002

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.M32 1982 CIRC (Browse shelf(Opens below))	92-0428-D	Available	Circulation		19868

Includes bibliographical references and indexes.

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