Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.
Material type: TextSeries: (Comparative and international business)Publication details: London : Routledge, c1994Description: xxxv, 349 p. ; 23 cmISBN: 0415095166Subject(s): Food Marketing History | Beverages Marketing History | Alcoholic beverages Marketing HIstory | Brand name products Marketing HistoryLOC classification: HD9000.5 | .A32 1994Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HD9000.5.A32 1994 CIRC (Browse shelf(Opens below)) | 00-0964 | Available | Circulation | 24642 |
Includes bibliographical references and index.
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