Adding value : brands and marketing in food and drink / edited by Geoffrey Jones and Nicholas J. Morgan.

Contributor(s): Jones, Geoffrey | Morgan, Nicholas JMaterial type: TextTextSeries: (Comparative and international business)Publication details: London : Routledge, c1994Description: xxxv, 349 p. ; 23 cmISBN: 0415095166Subject(s): Food Marketing History | Beverages Marketing History | Alcoholic beverages Marketing HIstory | Brand name products Marketing HistoryLOC classification: HD9000.5 | .A32 1994
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HD9000.5.A32 1994 CIRC (Browse shelf(Opens below)) 00-0964 Available Circulation 24642

Includes bibliographical references and index.

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