Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger.
Material type: TextPublication details: Thousand Oaks : Sage Publications, c2000Description: xix, 295 p. : ill. ; 24 cmISBN: 0761918531 (pbk. : alk. paper)Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.23/07/2 LOC classification: P91.3 | .B472 2000Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | P91.3.B472 2000 CIRC (Browse shelf(Opens below)) | 02-0033 | Available | Circulation | 24745 |
Includes bibliographical references and indexes.
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