Marketing communications management : analysis, planning, implementation / Paul Copley.
Material type: TextPublication details: Los Angeles : SAGE, c2014Edition: Second editionDescription: xvi, 464 pages : illustrations ; 27 cmISBN: 9780857027870 (Pbk.)Subject(s): Communication in marketing | Marketing -- Management | Communication in marketing -- Textbooks | Marketing -- Management -- TextbooksLOC classification: HF5415.123 | .C66 2014Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.123.C66 2014 CIRC (Browse shelf(Opens below)) | 15-0226 | Available | Reserve | 33318 |
Includes bibliographical references and index.
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