Resisting McDonaldization / edited by Barry Smart.
Material type: TextPublication details: London : Sage, 1999Description: x, 261 p. ; 24 cmISBN: 0761955186 (pbk)Subject(s): McDonald's Corporation | Consumer behavior | Franchises (Retail trade) | Marketing | Consumption (Economics) | Capitalism | Fast food restaurants | Industrial managementLOC classification: HF5415.32 | .R47 1999Online resources: Table of contents onlyItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.32.R47 1999 CIRC (Browse shelf(Opens below)) | 04-0338 | Available | Circulation | 25874 |
Includes bibliographical references and index.
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