Marketing communications management : analysis, planning, implementation / Paul Copley.

By: Copley, Pau, 1952- [author.]Material type: TextTextPublication details: Los Angeles : SAGE, c2014Edition: Second editionDescription: xvi, 464 pages : illustrations ; 27 cmISBN: 9780857027870 (Pbk.)Subject(s): Communication in marketing | Marketing -- Management | Communication in marketing -- Textbooks | Marketing -- Management -- TextbooksLOC classification: HF5415.123 | .C66 2014
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.123.C66 2014 CIRC (Browse shelf(Opens below)) 15-0226 Available Reserve 33318

Includes bibliographical references and index.

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