Resisting McDonaldization / edited by Barry Smart.

Contributor(s): Smart, BarryMaterial type: TextTextPublication details: London : Sage, 1999Description: x, 261 p. ; 24 cmISBN: 0761955186 (pbk)Subject(s): McDonald's Corporation | Consumer behavior | Franchises (Retail trade) | Marketing | Consumption (Economics) | Capitalism | Fast food restaurants | Industrial managementLOC classification: HF5415.32 | .R47 1999Online resources: Table of contents only
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.32.R47 1999 CIRC (Browse shelf(Opens below)) 04-0338 Available Circulation 25874

Includes bibliographical references and index.

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