Core concepts : Marketing / Shaw, Roy Thomas; Semenik, Richard J. ; consulting editor
Material type: TextPublication details: Cincinnati, Ohio : South-Western College Publishing 1995Description: x, 341 p. ill. ; 24 cmISBN: 0-538-83659Subject(s): MarketingLOC classification: HF5415 | .S52 .1995Item type | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | MMSU Main Library | HF5415 .S52 1995 (Browse shelf(Opens below)) | 99-0680 | Available | 23261 |
Includes bibliographical references and index.
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