Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz.
Material type: TextSeries: (The Irwin series in marketing)Publication details: Homewood, Illinois : Richard.D. Irwin, 1982Edition: rev. edDescription: xvii, 540 p. : ill. ; 25 cmISBN: 0256026483 (Hb.)Subject(s): MarketingLOC classification: HF5415 | .M32 2002Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.M32 1982 CIRC (Browse shelf(Opens below)) | 92-0428-D | Available | Circulation | 19868 |
Includes bibliographical references and indexes.
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