Contemporary advertising / William F. Arens.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2006Edition: 10th edDescription: xl, [694] p. : col. ill. ; 28 cmISBN: 0072964723 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2006Online resources: Publisher description | Table of contents onlyItem type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5821.A74 2006 CIRC (Browse shelf(Opens below)) | D-08-0015 | Available | Circulation | 27596 |
Includes indexes.
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