Branding your business / James Hammond.
Material type: TextPublication details: London : Kogan Page, c2011Edition: rev edDescription: 276 p. : ill. ; 22 cmISBN: 9780749462963 (Pbk.)Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingLOC classification: HF5415.1255 | .H35 2011Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU College of Aquatic Sciences and Applied Technology | HF5415.1255.H35 2011 CASAT (Browse shelf(Opens below)) | 14-0050 | Available | Circulation | 32293-CASAT |
Includes bibliographical references.
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