Revenue management for hospitality and tourism / [edited by] Patrick Legohérel; Elisabeth Poutier; Alan Fyall.
Material type: TextPublication details: Woodeaton, Oxford : Goodfellow Publishers, c2013Description: xii, 255 pages : illustrations ; 25 cmSubject(s): Hospitality industry -- Management | Revenue management | TourismLOC classification: TX911.3.M27 | R48 2013.Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | TX911.3.M27R48 2013 CIRC (Browse shelf(Opens below)) | 15-0073 | Available | Circulation | 33147 |
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction -- About the editors -- Part I. Revenue management concepts and techniques -- The emergence of yield management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The components of revenue management / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The role of the revenue manager / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- The revenue manager's approach / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Setting up a revenue management system / Patrick Legohérel, Elisabeth Poutier and Alan Fyall -- Part II. Revenue management in practice -- Revenue management for fixing quotas and prices of perishable commodities under uncertainty / SS Padhi -- Revenue management in China's lodging sector : practices and challenges / Larry Yu and Huimin Gu -- Restaurant revenue management / Cindy Heo -- Revenue management at heritage visitor attractions / Anna Leask -- heme parks revenue management / Ady Milman and Kelly Kaak -- Revenue management in the cruising industry / David Selby -- Revenue management in hotels and airlines : a critique / Paul Whitelaw -- Car rental revenue management / David Cretin and Emanuel Scuto -- Revenue management and customer relationship management / Xuan (Lorna) Wang -- Staff empowerment and revenue management / Frederic Toitot -- Risk management as a tool to optimise revenue during black swan events / Kare Varini and Sarah Kamensky -- Timeshare revenue management / Amy Gregory -- Conclusion -- Index.
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